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From Publishers Weekly Auletta offers a comprehensive history of Google's meteoric rise, profiling its creators, Larry Page and Sergey Brin, the initial team members, previous commentators on the organization, and Google's various competitors over the years. Jim Bond captures Auletta's tone admirably, tonally balancing fact and opinion within the book. Despite some vocal wavering, Bond commands our attention and sustains interest with pacing and emphasis that enable listeners to absorb the information effortlessly along with the significance of certain moments and individuals. A Penguin Press hardcover (Reviews, Aug. 24). (Nov.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the edition. About the Author Ken Auletta has written the "Annals of Communications" column for The New Yorker since 1992. He is the author of ten books, including Backstory, Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. He lives in New York City.

Review Dr. Patricia Cerrito, professor of mathematics at the University of Louisville, has written a very useful introduction to SAS Enterprise Miner and data mining. Dr. Cerrito is a well-known expert in data mining, and is especially well known for her research in applications of text mining. Her experience in the classroom is clearly evident in the examples and motivation of her material. She begins the text with an easy-to-follow introduction to SAS Enterprise Miner. She follows the introductory chapter with an important overview and discussion of data visualization techniques, providing clear illustrations conducted in SAS Enterprise Miner. A unique feature of this book is the early introduction of text mining, which Dr. Cerrito does in Chapter 3. The following chapters examine data summarization, association (or market basket analysis), the use of text mining in combination with association analysis, and cluster analysis. The emphasis on these exploratory or pattern recognition techniques in data mining is a helpful addition to the literature illustrating the application of SAS Enterprise Miner. Dr. Cerrito's expertise in these areas is evident. The book concludes with an excellent chapter on predictive modeling techniques and on time series techniques. The final chapter is particularly unique: Dr. Cerrito provides the student with an excellent review of technical preparation. Many students often fail to understand the importance of communicating the results of their analyses either to other scientists or senior managers. This chapter provides the student with clear examples of good report preparation. This is a wonderful introductory text to data mining and to SAS Enterprise Miner. I am confident that faculty, students, and business analysts will find this book to be an invaluable resource. --J. Michael Hardin, Ph.D., Associate Dean for Research, Culverhouse College of Commerce, The University of Alabama Introduction to Data Mining Using SAS Enterprise Miner is an excellent introduction for students in a classroom setting, or for people learning on their own or in a distance learning mode. The book contains many screen shots of the software during the various scenarios used to exhibit basic data and text mining concepts. In this way, the student obtains validation of correct procedures while performing the steps of the narrative or for parallel processes to complete the assignments. The author uses a varied and interesting set of databases for demonstration of the many capabilities of SAS Enterprise Miner. The alteration of examples based on structured data and text data sets reinforce the awareness of the need to consider all sources of information and the fact that one can process text with SAS Enterprise Miner in a quite straight-forward manner. --James Mentele, Senior Research Fellow, Central Michigan University Research Corporation Introduction to Data Mining Using SAS Enterprise Miner is a useful introduction and guide to the data mining process using SAS Enterprise Miner. Initially the product can be overwhelming, but this book breaks the system into understandable sections. Examples of all the major tools of SAS Enterprise Miner are presented, including useful data analysis techniques of association, clustering, and text mining, as well as data exploration tools. --Jeff G. Zeanah, President, Z Solutions, Inc. Introduction to Data Mining Using SAS® Enterprise Miner is an excellent introduction for students in a classroom setting, or for people learning on their own or in a distance learning mode. The book contains many screen shots of the software during the various scenarios used to exhibit basic data and text mining concepts. In this way, the student obtains validation of correct procedures while performing the steps of the narrative or for parallel processes to complete the assignments. The author uses a varied and interesting set of databases for demonstration of the many capabilities of SAS Enterprise Miner. The alteration of examples based on structured data and text data sets reinforce the awareness of the need to consider all sources of information and the fact that one can process text with SAS Enterprise Miner in a quite straight-forward manner. --James Mentele, Senior Research Fellow, Central Michigan University Research Corporation Introduction to Data Mining Using SAS® Enterprise Miner is a useful introduction and guide to the data mining process using SAS Enterprise Miner. Initially the product can be overwhelming, but this book breaks the system into understandable sections. Examples of all the major tools of SAS Enterprise Miner are presented, including useful data analysis techniques of association, clustering, and text mining, as well as data exploration tools. The demonstrations use real-world data (provided on the CD that is included with the book) with a focus on the input settings needed for analysis and understanding the outputs produced. --Jeff G. Zeanah, President, Z Solutions, Inc. About the Author Patricia B. Cerrito is a professor of mathematics at the University of Louisville and a leading authority on data and text mining in disease management. A SAS user since 1973, Patricia is a frequent presenter at regional and national SAS conferences and has served as section co-chair for the South East SAS Users Group (SESUG) and the Pharmaceutical Industry SAS Users Group (PharmaSUG). Patricia holds a doctorate in mathematics from the University of Cincinnati and is an active member of PharmaSUG and the Association for Institutional Research (AIR).

About the Author Gary David Bouton is the author of more than 20 books on computer graphics, including CorelDRAW X4: The Official Guide.

About the Author Mordy Golding has played an active role in the design and publishing environment since 1990. A production artist for both print and the Web for many years, Mordy, an Adobe Certified Expert and Adobe Certified Print Specialist, has served as a hands-on trainer and has spoken at worldwide events and seminars including Macworld, Seybold, NAB, and PhotoshopWorld. Mordy worked at Adobe as the product manager for Adobe Illustrator 10 and Adobe Illustrator CS, and is currently a consultant specializing in the Adobe Creative Suite and Mac OS X migration. You can often find Mordy hanging around the Adobe User to User forums or the Print Planet forums online and you can reach him at mordy@mordy.com. Other books published by Mordy Golding include The Web Designer's Guide to Color and Sams Teach Yourself Adobe Illustrator in 24 Hours. Excerpt. © Reprinted by permission. All rights reserved. IntroductionIntroduction Welcome to Sams Teach Yourself Adobe Creative Suite 2 All in One. This book is designed to give you a fast and easy start with Adobe's powerhouse of creativity, design, and production tools. Adobe Creative Suite brings together the industry-standard Photoshop, Illustrator, and Acrobat software; the award-winning InDesign and GoLive software; an innovative file-management tool called Version Cue; and an image browser called Bridge. Together, these tools can create a smooth workflow for professional print or web design, taking into account all aspects of the design and production process. A recent search at Amazon.com came back with several pages of books on Photoshop alone. Considering that Adobe Creative Suite contains the fully functional versions of Photoshop, Illustrator, InDesign, GoLive, and Acrobat, it's a wonder this book is anything smaller than War and Peace. The goal of this book isn't to overwhelm you with needless information about every single feature in every application, but rather to help you learn how to use Adobe Creative Suite as a whole to get your work done. I've broken the book down into three parts, each taking a different approach to Adobe Creative Suite 2: Part I: The Creative Suite 2—An overall introduction to the different applications in the Creative Suite, as well as an overview of each application's strengths and weaknesses. You'll learn when to use which application, as well as get an understanding of how each application works with the others to pproduce a complete product. You'll also see how each application in the suite integrates with the others and how certain features are similar across the entire suite. Part II: The Applications—An in-depth look at each individual application in Adobe Creative Suite 2. Part I of the book gave you an understanding of when to use a particular application, and now Part II goes into detail about the features, functionality, and uses for Photoshop, ImageReady, Illustrator, InDesign, GoLive, Acrobat, and Version Cue. Part III: The Projects—A collection of projects you can re-create using all the tools in Adobe Creative Suite 2. After becoming familiar with the workflow process and the applications themselves in Part I and Part II, you will now create a series of projects that will not only give you real-world working experience with the Creative Suite, but also offer tips and tricks you can apply as you are working on the projects themselves. All art and files necessary to complete the projects are already installed with the Creative Suite, so you can follow along to create a corporate identity, a brochure, an ad campaign, a web banner, a website, and a business presentation. If you have some familiarity with the applications in the suite, you can read Part I and then jump to Part III to work on the projects, using Part II as a reference when you need more information about a particular feature in an application. In either case, the three sections will present the Creative Suite in a way that is not overwhelming, and before you know it you'll be creating professional-quality art and having fun at the same time! That said, we've got a lot of ground to cover, so let's get started using Adobe Creative Suite 2! © Copyright Pearson Education. All rights reserved. --This text refers to an alternate edition.

From the Back Cover Using the latest research and driven by practical experience from industry, the third edition of this popular book provides useful information to practitioners on how to write and structure requirements. • Explains the importance of Systems Engineering and the creation of effective solutions to problems • Describes the underlying representations used in system modelling and introduces the UML2 • Considers the relationship between requirements and modelling • Covers a generic multi-layer requirements process • Discusses the key elements of effective requirements management • Explains the important concept of rich traceability In this third edition the authors have updated the overview of DOORS to include the changes featured in version 9.2. An expanded description of Product Family Management and a more explicit definition of Requirements Engineering are also included. Requirements Engineering is written for those who want to develop their knowledge of requirements engineering, whether practitioners or students.

Review "This is a definitely good book to study before you set out to design some new application or website and maybe an inspiration to revisit existing material." - John Collins, news@UK, September 2006 --This text refers to an out of print or unavailable edition of this title. About the Author Jenifer Tidwell has been designing and building user interfaces for industry for more than a decade. She has been researching user interface patterns since 1997, and designing and building complex applications and web interfaces since 1991.

From the Back Cover Advances in Speech Recognition provides a forum for today’s speech technology industry leaders – drawn from private enterprise and from academic institutions all over the world – to discuss the challenges, advances and aspirations of voice technology, which has become part of the working machinery of everyday life for consumers, corporations and healthcare providers both in the military and in the private sector. This anthology is divided into three sections – mobile environments, call centers and clinics – representing the research findings of over 30 industry experts: speech engineers, system designers, linguists, IT (information technology) and MIS (management information systems) specialists. Advances in Speech Recognition is introduced by speech industry icons Judith Markowitz and Bill Scholz who jointly wrote the book’s foreword. The book ends with a powerful coda by Jim Larson, who brilliantly forecasts in his epilogue the promises and, sometimes, the perils of advanced speech recognition technology. Advances in Speech Recognition is a useful book for speech software developers, speech engineers and others in the field of speech technology.